BANKING BEYOND BORDER
MAJORITY is a groundbreaking all-in-one digital financial service app that includes an FDIC-insured account, Visa debit card, money remittance, and international calling.
Joining MAJORITY in 2019 as the Head of Product Design, I led and managed the design team building the product from the ground up. Throughout a five-year journey, my responsibilities spanned across diverse areas, from design strategy, product design, design system, motion design, user research as well as collaborating with Bold Scandinavia to elevate our brand identity.
contribution
design strategy
team leadership
product design
user research
motion design
company
majority
role
head of product design
brand credit
bold scandinavia
Financial services are complex, particularly for individuals who live in a different country. My goal is to simplifying this complexity and designing a product tailored for migrants that they trust, love, and feel a sense of belonging.
Cross-border services
Designing a product for diverse diasporas with various needs, complexities arise when scaling for a larger user base across multiple destination countries and pay-out operators. I led the cross-border services design with a systematic approach for scaling and tailoring the experience for different diasporas.
localization
Localizatioin is rooted in the DNA of MAJORITY. I collaborated with Bold Scandinavia to create the localization strategy across brand to product design.
