DESIGN FOR 1 BILLION USERS

Baidu Tieba is a major user-generated content platform in China, operated by Baidu, one of the leading tech companies. With over 1 billion users, It serves as an interest-driven online community forum, where users can engage in discussions, share content, and connect with others who have similar interests.

In 2013, I served as the senior UX designer, responsible for both iOS and Android design, dedicated to enhancing user experience and engagement. Additionally, I took the lead in developing the first design system and motion guideline for mobile, successfully implementing it across various products within the Baidu ecosystem.